Chord Company Brings Latest Cable Tech and Live Demos to North West Audio Show

Chord Company will return to this weekend’s North West Audio Show (21st–22nd June) with a range of new products aimed at vinyl and streaming enthusiasts, plus live demonstrations and exclusive show-only services.

The Wiltshire-based cable specialist will be showcasing the newly launched PhonoARAY grounding system, designed to improve vinyl playback by reducing interference, alongside the upgraded EE1 Plus network filter from sister brand English Electric, which targets improved performance in digital streaming setups.

As part of their presence at the show, Chord Company will offer on-the-spot cable termination for select speaker cables, including the ClearwayX, ShawlineX, and EpicX ranges, fitted with ChordOhmic 4mm or spade connectors. This “while-you-wait” service brings a practical element to the event, complementing a selection of exclusive show offers and order opportunities across the Chord and English Electric product lines.

Visitors will also have the chance to win prizes, including an EE1 network filter in a free prize draw and a Chord Company Cobra guitar cable via the event organisers. Showgoers can also expect an early look at a brand-new, as-yet-unannounced product developed at Chord’s Wiltshire facility.

Chord Company’s demonstration system in the Nobel Room will feature its top-tier ChordMusic cable range and a system comprising Chord Electronics’ ULTIMA integrated amplifier, DAVE DAC, and Huei phono stage, alongside a Michell Gyro SE turntable, Kerr Acoustic K320 mk.3 loudspeakers, and an Innuos ZENith music server.